Certified Research Expert (CRE)


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The CRE On-line Training and Certification Program includes access to the On-line Learning Portal, Instructor Support, Exam and Certification. There are 111 modules in total that need to be completed for this certification course.

   Duration: 120 Hours
   Fee: US $600 or Rs.29,999/- (Including Tax)

The user id and password will be valid for 1 year from time of enrollment. Please note 120 hours is just an indication of effort in terms of hours to view all the 111 modules, Library and sample test papers. If you spare 2 hours a day, all the modules can be completed within 60 days (120 hrs/2 hrs = 60 days). That is approximately 2 months.

On an average, most members complete CRE Exam within 3 to 5 months depending on the hours spent per day. The modules can be viewed any number of times without restriction and access will continue to be valid for 1 year even if a member completes the Exam in the fourth month. The online exam is conducted on 14th and 28th every month. Members are expected to complete the online exam within the 1 year time frame.

  Who can do this course?
  • Individuals who have completed the CRA exam or those having a minimum of 1 year work experience in the Research Industry can do this course. Individuals working in any stream relevant to research such as equity research, media research, consumer research, financial research, procurement research, commodity research, operations research etc are eligible.
  • Those who seek to upgrade their knowledge levels in the Research Industry.
  • Individuals who are already familiar with Research but would like to learn more about SPSS and its usage in Research.
  • This is one of the most preferred certification by companies looking to hire Research Analyst with SPSS knowledge at a senior level or a Team lead level. The certification equips the participants with the latest trends and best practices thereby turning them in to experts in the Research field.

  How will this Certification help me in my professional career?

By passing the exam for Certified Research Expert, you will join an elite group of professionals who have demonstrated a commitment to excellence in Market Research. The CRE designation can be mentioned after your name just like a Ph.d. The CRE designation will also be a proof of your technical expertise and will enhance your credibility in the Industry.


   What is the Eligibility?
  • Should have a minimum of 1 year work experience in Research or should have completed CRA Exam
  • Should be a under graduate or Post graduate from a Recognized university.
  • Should have minimum 50% marks in school and college.

  I have completed my graduation in the year 2005. Am I still eligible?

Yes. The year of completion of the college degree does not matter.


  Is there an age limit to join this course?

No. Anyone interested in developing their career in Research can join this course.


  I had arrears during college but cleared it now. Will that be a problem in finding a job?

The recruitment policy at each company is different. Hence it cannot be standardized. While some companies hire people who have had arrears during college, certain other companies hire members who have not had any arrears. So it depends on the company and its recruitment policies.

Some of the members who had arrears during college and had a second class college decree have been able to find jobs in leading MNCs after they cleared this certification due to the huge industry demand.


  How will the course be delivered?

The classes for Certified Research Expert program will be by means of E-learning. The classes will be completely online. The classes can be taken either at your home or office provided you have a Internet connection and a computer.

  • IIPMR uses State of the Art Online Learning Management System called Moodle to deliver the classes. Moodle is considered to be the world class e-learning platform that adheres to SCORM International Standard. Members can view the video modules; take quizzes and also the exam on this platform.
  • Classes can be taken online 24*7 Anytime Anywhere.

  I would like to take the classes from home. I have a computer & an Internet connection. Do I           need a high speed net?

Yes. A High speed connection is required. A minimum speed of 2 Mbps is required to view the classes.


  I may have doubts. Do we have doubt clearing sessions?

Yes. There will be doubt clearing sessions from 5 pm – 7 pm IST on the 2nd and 4th Sunday every month. During this session you can chat with the tutor face to face using webcam to ask any questions and get your doubts cleared.


  How will I get the access to view classes online?

After you submit the application form on our website, the user id and password will be sent to your email within 2 hours. Detailed instructions on how to view the modules, library, quizzes and procedure for the online exam will be provided in the welcome email. You can login at http://training.iipmr.com to view the modules, take quizzes and also the exam.


  Where should I login for the doubt clearing sessions?

The doubt clearing sessions will also take place at http://training.iipmr.com. You can use the same login id and password to join the doubt clearing session.


  Can I view a demo of the online class?

Yes. Please click here.


  What are the course contents for Certified Research Expert (CRE)?

There are 111 modules in total that need to be completed for this certification course.


•  Overview of Market Research: What is Market Research? And how to do Primary and Secondary market     research? Examples and practical demonstrations in creating a brief research report.
•  Quantitative and Qualitative Research: How do to Quantitative and Qualitative Research with Examples.     How to find Market trends?
•  How to do Market Sizing or Market Segmentation?
•  Survey Research: How to do Survey design, programming and results analysis. How to use tools such as    Survey-Monkey and all sorts of data segmentations and visualizations. How to boil down complex    datasets to highlight what's important
•  Survey Research: Field Project Management
•  Survey Research: Analysis And Reporting
•  Industry Research & Analysis: How to do in-depth analysis of specific industries which includes topics    such as State of the Industry, Top Competitors, How to find Market Share, Marketing/Advertising Trends,    and General Industry Trends. Real-time examples provided.
•  Consumer Research: How to do Consumer Research? How to do in-depth analysis of consumer    segments with real-time case study and examples.
•  Data Mining and Analysis: How to conduct in-depth data-gathering and Analysis with examples.
•  Commodities Exchange: Understanding importance of Commodity exchange around the world and its    influence on the price of products.
•  Company Research: How to do In-depth analysis of specific companies which include a General Overview    and topics such as Products/Services Offered, Key Executives, Financials, Marketing/Advertising    Activity, Current News. How to use major research databases such as One-Source (Avention.com) and    search information through United States Securities and Exchange Commission (US SEC)?
•  Hedging – Futures & Contracts: How to do Hedging of Products? Step by Step demonstration. Examples    given for Copper, Oil and Corn), Forward Contracts, Options and Swap.
•  Competitive Research: How to do Competitive analysis with examples.
•  Forecasting: How to forecast price of products/commodities/items. How to forecast or estimate market    trends of an Industry? With examples and practical demonstrations.
•  Equity Research: How to decide which company's stock to buy, how to forecast its stock price? How to    decide when to buy or sell a stock? How to use database such as Thomson Reuters EIKON?
•  Introduction to Procurement Research
•  Why is Supply Chain Knowledge required in Market Research Industry
•  What is Supply Chain Management?
•  Examples of different Supply Chains
•  Procurement (Supplier selection, Procurement policies, etc.)
•  Traditional Procurement Process
•  Deep Dive on Procurement with Examples
•  Manufacturing/ Production (plant location, product line selection, capacity planning, production    scheduling, etc.)
•  Deep Dive on Manufacturing with Examples
•  Distribution (Warehouse location, Customer allocation, Demand forecasting, Inventory management, etc.)
•  Deep Dive on Distribution with Examples
•  Global Decisions (product and process selection, planning under uncertainty, real-time monitoring and    control, integrated scheduling)
•  Knowledge on how to optimize back end operations. Key technologies : EDI (for exchange for information    across different players in the supply chain); Electronic payment protocols; Internet auctions, e-bidding    (for selecting suppliers, distributors, demand forecasting, etc.); E-logistics; Continuous tracking of    customer orders through the Internet; Internet-based shared services manufacturing; etc.
•  Developing e-procurement solutions
•  Animation on Procure to Pay Process
•  Reverse Auction
•  How to use Emptoris tool to conduct Reverse Auctions
•  Practical Demonstration of how to do Reverse Auctions using Ariba (Ariba eSourcing Demo)
•  Value Chain Analysis
•  Spend Management
•  Inco Terms
•  Payment & Discount Terminologies
•  What is Strategic Sourcing? (Examples & Case Studies)
•  Global Sourcing – Do’s and Don’ts (Explained with real case studies on how to save costs)
•  Best Practices on Procurement
•  Top 5 Procurement Predictions
•  Top 5 Supply Chain Trends
•  Top 5 steps to Insuring your Supply Chain
•  Preparing Global Supply Chains Against Uncertainty
•  Strategic Procurement
•  Need for Market Research in Procurement/Supply Chain
•  Importance of Crude Oil
•  Important Economic Concepts
•  Sourcing Process
•  Sourcing Process in Pharmaceutical Industry
•  Low cost Country Sourcing
•  Deep Dive on Primary Research - Step by Step Instructions with Examples
•  Guest Lecture on Primary Research
•  Primary Vs Secondary Research
•  Look At What Matters Before Doing Research
•  Top 5 Market Research Trends
•  How Should Social Media Be Used In Market Research
•  Current Market Research Trends
•  Porter's Five Force Analysis
•  Pestle Analysis
•  SWOT Analysis
•  Supplier Diversity
•  Magic Quadrant Analysis
•  Supplier Ranking & Capability Matrix
•  Competitive Intelligence - Deep Dive
•  Supply Chain Risk & Business Continuity
•  Supply Chain Strategies - Design and Management
•  Commodity Sourcing & Risk Management (various Chemicals, Energy, Fuel)
•  Financial Risk Analysis
•  Example 1 -The Four financial statements
•  Example 2- The Four Core Financial Statements
•  Financial Ratio Analysis
•  Ratio analysis - Additional Examples
•  The Accounting Equation
•  The General Ledger
•  Accounts, Debits, and Credits
•  Cash Ratio Analysis
•  Price Forecasting – CAGR & Linear Regression
•  Price Forecasting – Multiple Regression
•  Price Forecasting – Weighted average regression and Time series Analysis
•  Introduction to SPSS
•  Input Data Manually in to SPSS
•  Importing a Text File in to SPSS
•  Importing an Excel File in to SPSS
•  Recode and Compute Variables
•  Converting String Variables to Numeric
•  Computing Z Scores
•  Descriptive Statistics
•  Histograms
•  Scatterplots
•  Boxplots
•  Bar Charts
•  One Sample T-Test - Part 1
•  One Sample T-Test - Part 2
•  Independent Samples T-Test
•  Dependent (Paired) Samples T-Test
•  One-way ANOVA
•  Two-way (Factorial) ANOVA
•  Repeated Measures ANOVA
•  Mixed Between Within ANOVA
•  Bivariate Correlation
•  Partial Correlation
•  Multiple Regression
•  Logistic Regression
•  Chi-square Test for Goodness of Fit
•  Chi-square Test for Independence
•  Mann-Whitney Test & Wilcoxon Rank Sum Test
•  Kruskal Wallis Test
•  Wilcoxon Signed Rank Test
•  Spearman Rank Order Correlation
•  Friedman's ANOVA
Quiz 1
Quiz 2
Exam

  What is the course duration?

It is 120 hours totally. You may complete all the modules as per your convenience and once you are well prepared you can take up the exam at http://training.iipmr.com. The user id and password will be valid for 1 year from time of enrollment. Please note 120 hours is just an indication of effort in terms of hours to view all the 111 modules, Library and sample test papers. If you spare 2 hours a day, all the modules can be completed within 60 days (120 hrs/2 hrs = 60 days). That is approximately 2 months.


On an average, most members complete CRE Exam within 3 to 5 months depending on the hours spent per day. The modules can be viewed any number of times without restriction and access will continue to be valid for 1 year even if a member completes the Exam in the fourth month. The online exam is conducted on 14th and 28th every month. Members are expected to complete the online exam within the 1 year time frame.


  What is the course fee?

It is US $600 or Rs.29,999/-(Including Service Tax)


  What is the minimum score to pass the exam?

A minimum score of 70% is required to pass the exam and be eligible for certification.


  I did not pass the exam on my first attempt. Is there a second attempt?

Yes. If you have not passed the exam the first attempt, you are permitted to take up the exam again.


  How many re-attempts are allowed?

Only one re-attempt is allowed. (Only the second attempt is allowed)


  I did not pass even the second attempt. What should I do now?

You will have to view all the modules again (Free) and then attempt a fresh re-exam. However $50 or Rs.2500/- will be charged for this re-exam.


  What is the question pattern in the exam?

There will be totally 149 questions with multiple choice answers.


  What is the time duration for the exam?

1 hour and 20 minutes


  When will I know the results? How will I know what is my score in the exam?

Your score will be displayed immediately after you submit answers to all the questions.


  When and Where will I take up the exam?

The online exam is conducted on 14th and 28th of every month. You need to register in advance and inform your preferred date by e-mailing a request to contact@iipmr.com. Once you choose the date, your account will be configured for the exam and an e-mail confirmation will be sent to you. On the day of the exam, you need to login with your user id and password at http://training.iipmr.com to take up the exam. The exam can be taken online from your home/office or at any of our Authorized Training Center as well. Please note that you may login anytime of the day to take up the exam.


  I have scored 70% and passed the exam. When will I receive the certificate?

The certificate will be mailed by express delivery via FedEx or DHL to the address provided during the time of registration. For residents in USA, UK, Cameroon and India, the Certificate will reach you within 10 business days. For residents in other countries, it will take 15 business days to reach your address. In case there is any change in the address, please write to contact@iipmr.com clearly mentioning your membership id number and user name.


  Do you offer placement services to certified members?

Yes. We do. Please click here to view the partial list of members who have been placed after becoming certified. Most of the times, many MNCs usually contact us in order to recruit people with CRE certification and during those times we share the CVs of our members with these companies.


  Do you guarantee a job after I pass the exam?

The CRE Certification is widely recognized by the Research industry & most of the individuals are able to get in to mid-level positions in companies because of the expert certification. The starting salary of an individual with a CRE certification in USA is $90,000 to $120,000 per annum. The starting salary of an individual with a CRE certification in India is Rs.4 lakhs/year – Rs.8 lakhs/year. We do not guarantee a job. However we do provide the latest job openings. Please click here to view the latest job openings.


  Are there any opportunities abroad in the Research Industry?

Yes there are lots of opportunities to find a job abroad in the Research Industry especially in US, UK and Middle East as there are lots of Research companies and there is a huge demand for CRE in these regions


  Do you offer Interview Guarantee?

We do not guarantee Interviews. However we do share the CVs of our members when employers approach us for recruitment. We also bring you the latest jobs available in 24 countries that can be accessed at the Job Openings section in the menu panel. Please click here to view the latest job openings.