Category Archives: Market Research

Bindiya Vakil, President of Resilinc talks about Supply Chain Risk


It is a common practice among the Supply Chain Experts to always focus only on  the products or services that contribute more than 80% of their spend. They go a long way in hiring procurement intelligence companies or consultants who can help them to assess the supply chain risk of only their major spend categories. But lets face it. What if there is a raw material which is very low on spend but highly required to manufacture a product? What if it is single sourced? In other words, what if there is only one supplier from whom this can be procured? Since we cannot manufacture our product without this raw material, will this not have a significant impact on the company’s revenue? It is true that in the past there have been many cases wherein companies suffered huge loss in their revenue while others went to the extent of bankruptcy purely because of the fact they did not focus on the supply chain risk of low spend categories and items. In the following video, Ms.Bindiya Vakil, President of Resilink gives a classic example with Apple Inc. Check it out

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Demand forecasting for brewery company with 85 per cent accuracy

Demand forecasting, Price forecasting, Market Research,

In this video Mr.Sury Balasubramanian, Founder and CTO, Gaea Global Technologies, Chennai ( explains how by looking at past data his company was able to accurately predict the demand seasonality. This will help many companies reduce their inventory carrying costs. Have a look.

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Caustic Soda Price increases by 30%

caustic soda

Due to the increasing demand for Caustic soda across the world, the price increased by 30% within a span of 6 months. As per the latest information provided to International Institute for Procurement and Market Research by one of the leading Caustic Soda manufacturers in China, the current prices are

Caustic Soda Price FOB Tianjin seaport is:

1) pearl, purity: 99%  542. USD per ton

2) flake, purity: 99%  533. USD per ton

For more information such as caustic soda suppliers, caustic soda price index and latest news visit

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Global Demand for EPDM (Ethylene Propylene Diene Monomer) is set to increase by 1.5 Million Tons by 2020


EPDM (Ethylene Propylene Diene Monomer) is an elastomer. It denotes a terpolymer based on three monomers namely ethylene, propylene and a non-conjugated diene. EPDM finds use as elastomer in several growth oriented application sectors such as automobile, building and construction, wires and cables, etc.

Supply scenario -Period 2011

Global installed capacity:      1,266,000 metric tonnes

Capacity utilization:              90% on an average

Global production:               Around 1,394,000 metric tonnes

Future installed capacity and production estimates (In metric tonnes)


**Installed capacity











*Considering capacity utilization of 90%

**Considering all the announced projects would be commissioned by 2016

Demand drivers and growth

EPDM is the most used non-tyre synthetic rubber and is recording steady demand growth amongst the synthetic rubbers. The growth in demand for EPDM will be driven by the performance of the application sectors, of which automobile sector constitutes the largest segment. The application sectors are growth oriented.

Overall AAGR through 2020 – 4.6%

Global demand for EPDM – Period 2011

Global demand – .14 million tonnes per annum

5 Reasons why Certified Research Analysts and Certified Supply Chain Associates are in huge demand


Did you know that the Supply Chain Industry is expected to grow manifold and overtake the IT industry across the world? The Global Supply Chain Industry is worth close to $1 Trillion as of 2011 and is estimated to grow at a rate of 4-7% per year according to Industry Analysts.


1.   Dependability

Be it Chemicals, Pharmaceuticals, Manufacturing, FMCG, Advertising, Media, IT, Services and any other industry, one cannot run their operations without the effective use of Supply Chain.

2.  Criticality

The Supply Chain department in any company plays a significant role in not only procuring the products and services required by the company but also optimizing all the other functions in the company such as HR, Finance, Operations, Logistics, Warehousing and Distribution. Gone are the days when Procurement used to be a blue collar job. Today, Procurement is not only a highly strategic work profile but also one of the most coveted jobs in the market. This is attributed to the significant cost savings that the Procurement department achieves not only in the buying of raw materials, products and services for the company but also in other departments by integrating the best practices through means of Research and creating appropriate strategies. This segment is called Strategic Sourcing.