Market research is an efficient tool to help the planning of your company. It is about gathering data that provides an insight into the thinking, purchasing patterns, and location of your customers. Furthermore, market analysis will also help you monitor market dynamics and keep an eye on what your competition is doing. In this video, let us take a look at the top 5 market research trends.

Written By IIPMR Team

International Institute for Procurement and Market Research (IIPMR) is a global leader in offering Certifications in Supply Chain, Procurement & Market Research. IIPMR Team comprises of senior executives and ex-employees from Apple, IBM, Walmart, P & G, HP etc. IIPMR has members from 78 Countries that have completed CPP, CSCS, CSCA, CRA, CRE and CRP Certifications.