IIPMR / JOURNALThe IIPMR journal
Ideas and practical perspectives from the International Institute for Procurement and Market Research.
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01 / FEATURED
Master market sizing techniques. Learn how to execute top-down and bottom-up sizing, calculate TAM, SAM, and SOM, validate assumptions, and reconcile variance.
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IIPMR / INSIGHT
Master the critical distinctions between primary and secondary market research. Explore methodologies, data quality criteria, cost-benefit trade-offs, and strategic decision frame…
IIPMR / INSIGHT
Master the art of defensible market sizing. Learn top-down, bottom-up, and value-theory methodologies, calculate TAM, SAM, and SOM, and triangulate data for executive decision-mak…
IIPMR / INSIGHT
Master the tactical execution of Porter's Five Forces, PESTLE, and Competitor Capability Matrices. Learn how market research and supply chain professionals gather secondary intell…
IIPMR / INSIGHT
Explore the top supply chain management certifications, compare APICS, CSCMP, and IIPMR credentials, and learn how online professional training accelerates your career and consult…
IIPMR / INSIGHT
Explore core inventory management mechanics: calculate holding cost components, derive the EOQ formula with worked examples, model safety stock, and apply SKU rationalization.
IIPMR / INSIGHT
Learn how supply chain and procurement leaders build an operational supplier risk register covering multi-tier mapping, risk dimensions, scoring, and mitigation playbooks.
IIPMR / INSIGHT
A comprehensive technical guide to supply chain demand forecasting covering moving averages, exponential smoothing, linear regression, ARIMA, error metrics (MAD, MAPE, Tracking Si…
IIPMR / INSIGHT
Master end-to-end research questionnaire design. Learn how to define objectives, craft unbiased questions, select scales, sample accurately, and clean data for market research and…
IIPMR / INSIGHT
Master the practical differences between primary and secondary market research, qualitative and quantitative data collection, cost-speed trade-offs, and multi-phase research struc…
IIPMR / INSIGHT
A comprehensive decision guide comparing Power BI, Tableau, Looker Studio, and enterprise BI platforms across data connectivity, modeling, governance, and skill ramp for research…
IIPMR / INSIGHT
Learn how procurement teams can turn supplier and market research into clearer sourcing decisions, stronger negotiations, and measurable value.