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Certified Research Professional (CRP)

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The CRP Online Training and Certification Program includes access to the Online Learning Portal, Instructor Support, Exam and Certification. There are 138 modules in total that need to be completed for this certification course.

   Duration: 160 Hours
   Fee: US $700 or EUR 595 or CAD $935 or INR 35,000 (Including Exam)

The User ID and Password will be valid for 1 year from time of enrollment. Please note 160 hours is just an indication of effort in terms of hours to view all the 138 modules, Library and sample test papers. If you spare 2 hours a day, all the modules can be completed within 80 days (160 hrs/2 hrs = 80 days). That is approximately 3 months.

On an average, most members complete CRP Exam within 4 to 6 months depending on the hours spent per day. The modules can be viewed any number of times without restriction and access will continue to be valid for 1 year even if a member completes the Exam in the fourth month. The online exam is conducted on 14th and 28th every month. Members are expected to complete the online exam within the 1 year time frame.

  Who can do this course?
  • Individuals who have completed the CRE exam or those having a minimum of 3 years work experience and currently working as a Senior Research Analyst or a Team leader in the Research Industry can do this course. Individuals working in areas relevant to research such as equity research, media research, consumer research, financial research, procurement research; commodity research, operations research etc are eligible.
  • This certification helps individuals who are already working as a Senior Research Analyst or as Team leader and puts them on the fast track to becoming a Research Manager.
  • This is one of the most preferred certification by companies looking to hire Research Managers. This calls for experienced Research Analyst to possess excellent research skills, Team handling capabilities and exceptional knowledge in SPSS.
  • This certification course helps experienced analysts to have a holistic view of the entire gamut of Research and become versatile across many industries such as Banking, Chemicals, Pharmaceuticals, FMCG and IT.
  • In many countries, it is mandatory for Research Managers to be a CRP.

  How will this Certification help me in my professional career?

By passing the exam for Certified Research Professional, you will join an elite group of professionals who have demonstrated a commitment to excellence in Market Research. The CRP designation can be mentioned after your name just like a Ph.d. The CRP designation will also be a proof of your technical expertise and will enhance your credibility in the Industry.

   What is the Eligibility?
  • Should have a minimum of 3 years work experience in Research or should have completed the CRE Exam.
  • Should be a under graduate or Post graduate from a recognized University
  • Should have minimum 50% marks in school and college.

  I have completed my graduation in the year 2005. Am I still eligible?

Yes. The year of completion of the college degree does not matter.

  Is there an age limit to join this course?

No. Anyone interested in advancing their career in Research can join this course.

  I had backlogs/arrears during college but cleared it now. Will that be a problem in finding a job?

The recruitment policy at each company is different. Hence it cannot be standardized. While some companies hire people who have had backlogs/arrears during college, certain other companies hire members who have not had any backlogs/arrears. So it depends on the company and its recruitment policies.

Some of the members who had backlogs/arrears during college and had a second class college degree have been able to find jobs in leading MNCs after they cleared this certification due to the huge industry demand.

  How will the course be delivered?

The classes for Certified Research Professional program will be by means of E-learning. The classes will be completely online. The classes can be taken either at your home or office provided you have a Internet connection and a computer.

  • IIPMR uses State of the Art Online Learning Management System called Moodle to deliver the classes. Moodle is considered to be the world class e-learning platform that adheres to SCORM International Standard. Members can view the video lectures, download study materials, case studies, take practice tests and also take the online exam on this platform.
  • Classes can be taken online 24*7 Anytime Anywhere.

  I would like to take the classes from home. I have a computer & an Internet connection. Do I           need a high speed net?

Yes. A High speed connection is required. A minimum speed of 2 Mbps is required to view the classes.

  I may have doubts. Do we have doubt clearing sessions?

Yes. There will be doubt clearing sessions from 5 pm – 7 pm US EST on the 4th Sunday every month. During this session you can chat with the tutor face to face using webcam to ask any questions and get your doubts cleared.

  How will I get the access to view classes online?

After you submit the application form on our website, the User ID and Password will be sent to your email within 2 hours. Detailed instructions on how to view the Modules (Video Lectures), Download Study Materials (PDF files), Download Case Studies (PDF files), take Practice Tests and procedure for the Online Exam will be provided in the welcome email. You can login at to view the modules, take practice tests and also the exam.

  Where should I login for the doubt clearing sessions?

The doubt clearing sessions will also take place at You can use the same login ID and Password to join the doubt clearing session.

  Can I view a demo of the online class?

Yes. Please click here.

  What are the course contents for Certified Research Professional (CRP)?

There are 138 modules in total that need to be completed for this certification course.

•  Overview of Market Research: What is Market Research? And how to do Primary and Secondary market    research? Examples and practical demonstrations in creating a brief research report.
•  Quantitative and Qualitative Research: How do to Quantitative and Qualitative Research with Examples.    How to find Market trends?
•  How to do Market Sizing or Market Segmentation?
•  Survey Research: How to do Survey design, programming and results analysis. How to use tools such    as Survey-Monkey and all sorts of data segmentations and visualizations. How to boil down complex    datasets to highlight what's important
•  Survey Research: Field Project Management
•  Survey Research: Analysis And Reporting
•  How to use Qualtrics (Survey Software) - Step by step demonstration with real time example
•  Industry Research & Analysis: How to do in-depth analysis of specific industries which includes topics    such as State of the Industry, Top Competitors, How to find Market Share, Marketing/Advertising Trends,    and General Industry Trends. Real-time examples provided.
•  Consumer Research: How to do Consumer Research? How to do in-depth analysis of consumer    segments with real-time case study and examples.
•  Data Mining and Analysis: How to conduct in-depth data-gathering and Analysis with examples.
•  Commodities Exchange: Understanding importance of Commodity exchange around the world and its    influence on the price of products.
•  Company Research: How to do In-depth analysis of specific companies which include a General    Overview and topics such as Products/Services Offered, Key Executives, Financials,    Marketing/Advertising Activity, Current News. How to use major research databases such as One-Source    ( and search information through United States Securities and Exchange    Commission (US SEC)?
•  Hedging – Futures & Contracts: How to do Hedging of Products? Step by Step demonstration. Examples    given for Copper, Oil and Corn), Forward Contracts, Options and Swap.
•  Competitive Research: How to do Competitive analysis with examples.
•  Forecasting: How to forecast price of products/commodities/items. How to forecast or estimate market    trends of an Industry? With examples and practical demonstrations.
•  Equity Research: How to decide which company's stock to buy, how to forecast its stock price? How to    decide when to buy or sell a stock? How to use database such as Thomson Reuters EIKON?
•  Why is Supply Chain Knowledge required in Market Research Industry? What is Procurement Research?
•  What is Supply Chain Management?
•  Supply Chain Strategy - How to choose between efficient and responsive strategy with examples
•  Examples of different Supply Chains

•  How to Build a Sustainable Supply Chain - Learn 3 types of sustainability, closed-loop supply chain and    supply chain ethics

•  Bullwhip Effect in Supply Chains - plenty of practical evidence and solid theoretical background
•  Economic Sanctions and Consumer Boycotts: Effect on Supply Chains (tons of examples + strategies to    prepare supply chains)
•  Procurement (Supplier selection, Procurement policies, etc.)
•  Traditional Procurement Process
•  Deep Dive on Procurement with Examples
•  Manufacturing/ Production (plant location, product line selection, capacity planning, production    scheduling, etc.)
•  Deep Dive on Manufacturing with Examples
•  Distribution (Warehouse location, Customer allocation, Demand forecasting, Inventory management,    etc.)
•  Deep Dive on Distribution with Examples
•  Global Decisions (product and process selection, planning under uncertainty, real-time monitoring and    control, integrated scheduling)
•  Knowledge on how to optimize back end operations. Key technologies : EDI (for exchange for    information across different players in the supply chain); Electronic payment protocols; Internet    auctions, e-bidding (for selecting suppliers, distributors, demand forecasting, etc.); E-logistics;    Continuous tracking of customer orders through the Internet; Internet-based shared services    manufacturing; etc.
•  Developing e-procurement solutions
•  Animation on Procure to Pay Process
•  Reverse Auction
•  Spend Management
•  Inco Terms
•  Payment & Discount Terminologies
•  What is Strategic Sourcing? (Examples & Case Studies)
•  Global Sourcing – Do’s and Don’ts (Explained with real case studies on how to save costs)
•  Best Practices on Procurement
•  Top 5 Procurement Predictions
•  Top 5 Supply Chain Trends
•  Top 5 steps to Insuring your Supply Chain
•  Preparing Global Supply Chains Against Uncertainty
•  Strategic Procurement
•  Need for Market Research in Procurement/Supply Chain
•  Importance of Crude Oil
•  Important Economic Concepts that Market Research Professionals and Supply Chain Professionals    Should Know
•  Sourcing Process
•  Sourcing Process in Pharmaceutical Industry
•  Low cost Country Sourcing
•  Primary Research - How to do Primary Research - Step by Step Instructions with Examples
•  Secondary Research - How to do Secondary Research - Step by Step Instructions with Examples
•  Primary Vs Secondary Research
•  Look At What Matters Before Doing Research
•  Top 5 Market Research Trends
•  How Should Social Media Be Used In Market Research
•  Current Market Research Trends
•  Acquisition Research
•  Advertising/Media Research
•  Branding Research
•  Customer Satisfaction Research
•  Employee Satisfaction Research
•  Market Assessment Research
•  Market Entry Research
•  Market Tracking Research
•  Product Development Research
•  Conjoint Analysis
•  Pricing Strategy Research
•  Segmentation Research
•  Porter's Five Force Analysis
•  PESTLE Analysis
•  SWOT Analysis
•  Supplier Diversity - How to find minority suppliers and what are the top databases?
•  Magic Quadrant Analysis
•  Supplier Ranking & Capability Matrix
•  How to do Competitive Analysis - Deep Dive on Competitor Research and Competitive Intelligence
•  Supply Chain Risk & Business Continuity
•  Guest Lecture on Supply Chain Risk Management
•  Supply Chain Strategies - Design and Management
•  Commodity Sourcing & Risk Management (various Chemicals, Energy, Fuel)
•  Off-Shoring / Localization / Outsourcing Strategies & Risks (India, Middle East, Africa)
•  Supply Chain Synchronization & Statistical Total Cost of Ownership Tools (End-2-End)
•  Financial Risk Analysis - How to do Financial Risk Analysis of a Supplier or a Company
•  Price Forecasting

        - Price Forecasting - Simple Linear Regressions

        - Price Forecasting - Multiple Linear Regressions

        - Price Forecasting - Time Series Decompositions

        - Price Forecasting - Exponential Smoothing Methods

        - Price Forecasting - ARIMA (Auto Regressive Integrated Moving Average Model)

        - Price Forecasting - How to calculate CAGR and AAGR

        - Price Forecasting – Practice Sheets (Step by Step Calculation Examples using Practice Sheets for Exam           Preparation)

        - Price Forecasting – Conclusion

•  Tableau (Data Visualization & Analysis Software)

        - How to download and install Tableau Desktopn

        - Data Source Tab

        - Worksheet and basic visualizations

        - Table Calculations and Quick filters

        - Calculated Fields and Parameters

        - Maps and Dual Axis

        - Real time demonstration of how Tableau is used in Market Research Analysis on Food Preferences among           people from different demographics and create visually rich interactive dashboards

        - Real time demonstration of how Tableau can be used to determine in which Countries should Apple launch           its new stores at


        - Input Data Manually in to SPSS

        - Importing a Text File in to SPSS

        - Importing an Excel File in to SPSS

        - Recode and Compute Variables

        ;- Converting String Variables to Numeric

        - Computing Z Scores

        - Descriptive Statistics

        - Measuring Central Tendency (Mode, Median and Mean)

        - Stem and Leaf Plot Analysis

        - Histograms

        - Scatterplots

        - Boxplots

        - Bar Charts

        - Adjust Figures Manually

        - Cronbachs Alpha - Reliability Analysis and Interpretation

        - Cohens Kappa - Reliability Analysis and Interpretation

        - Adjust Tables Manually

        - Demographic Analysis and Interpretation

        - Normality of Distribution

        - Factor Analysis

        - One Sample T-Test

        - Dependent (Paired) Samples T-Test

        - SPSS Syntax

        - Independent Samples T-Test

        - One-way ANOVA

        - Two-way (Factorial) ANOVA

        - Repeated Measures ANOVA

        - Mixed Between Within ANOVA

        - Reporting T-Tests and ANOVAs

        - Bivariate Correlation

        - Partial Correlation

        - Multiple Regression

        - Logistic Regression

        - Chi-square Test for Goodness of Fit

        - Chi-square Test for Independence

        - Mann-Whitney Test & Wilcoxon Rank Sum Test

        - Kruskal Wallis Test

        - Wilcoxon Signed Rank Test

        - Spearman Rank Order Correlation

        - Friedman's ANOVA

Project 1: Dominance and consumption of conspicuous items/good. This project is a step-by-step demonstration of an analysis/research if customers who are more dominant are also willing to pay more for status products (some expensive goods that signal one’s social or economic status: a new car, a house, travels, clothes, and a wrist watch or jewelry). The project includes the demonstration of data cleaning, Cronbach’s alpha to check the reliability of the questionnaires, as well as correlation and multiple regression analyses.

Project 2: Analysis of Airbnb market in Belgium. Step by Step Demonstration of how to analyze Belgian market of Airbnb apartments (rooms) and make recommendations to client using SPSS (over 17500 data points). The dataset will include information about type of room, where it is located (country, city, neighborhood), how many reviews it has received (reviews), how satisfied people were (overall satisfaction), price, and room characteristics (accommodates, bedrooms, bathrooms). We will use SPSS to see whether there is a relationship between price and level of satisfaction, satisfaction and different types of rooms, satisfaction and room characteristics (i.e., explore the market and have an idea what to expect if a person is planning on using Airbnb in this country).

Project 3: Investigation of behavioral and physiological correlates of good sleep quality. In this experimental data, we will see how one can use behavioral parameters (amount of physical activity, time spent in bed), as well as physiological parameters (heart rate) to predict participants’ sleep quality. This dataset will need to be cleaned based on multiple parameters that will be different for the different types of tests we are going to perform. The goal is to identify those parameters that would result in a better overall sleep quality. Finally, we will use one-way ANOVA to see whether the mood with which participants wake up depends on the overall sleep quality.

Project 4: Evaluation of touristic attractions. Step-by-step demonstration of how to analyze participants’ ratings of different tourist attractions. In more detail, the analysis will be based on real-life ratings of over 5000 participants who evaluated their preferences regarding different tourist attractions (medieval churches, theaters, museums etc.). We will clean the dataset and identify those attractions that are preferred the most by tourists and which we should concentrate on in our tourism business.

Project 5: Predicting price of gold. Step by Step Demonstration in SPSS of how to predict prices of gold on data from 10 years of trading (over 2500 data points). In more detail, we will use the prices of silver, crude oil, and indices of SP500 to make the predictions. We will also learn how to make plots with multiple y-axis to compare the prices of couples of items simultaneously, both adjusting and not adjusting for the scale of measurements.

Project 6: Predicting wine purchases. Step-by-step demonstration of how one could use SPSS to predict the amount of money spent on wine using demographics (number of children and teenagers in family, marital staus) and economic activity parameters (income, number of web purchases) of a large dataset of customers (>2200 recordings).

•  Logistics (selection of logistics mode, selection of ports, direct delivery, vehicle scheduling, 3PL, 4PL    etc)
•  Deep Dive on Logistics with Examples
•  Global Logistics and Transportation (How to determine optimal costing and freight routing. One    domestic example and one overseas example for freight routing. Road, ocean and air services. How to    choose the best carries depending on situations)
•  Emergence of 5 PL
•  10 Common 3 PL mistakes
•  Omni Channel Logistics – Latest trends in Logistics
•  How to Financially Optimize a company's Supply Chain
•  Research in Export-Import Management
•  Case Study on Groupon - Using Market Research to Deliver Highly Personalized Service
•  Case Study on Sushilicious - Using Secondary Market Research to Create Differentiation
•  Case Study on how Ford Motors used International Market Research
•  Case Study on USA's Leading Newspaper and how they used Market Research to stay ahead of the    competition
•  Case Study on Mistine - The unusual case of developing competition for Avon, Giffarine, Amway in    Thailand
•  Case Study on Japan - Using Market Research to Develop Country Specific Strategies
•  A Case Study of Setting Transaction fees for Automated Teller Machines using Market Research
•  A Case Study on WaterPool Recreational Park
•  How to Create Market Opportunity Analysis Report - A Case Study of Paper Packaging Company
•  International Market Research Strategy, Process & Resources
•  A Study on Methods of Estimating Potential of Existing and New Products
•  Using Market Research for Business Opportunities - How to do a Quick and Dirty Market Assessment
•  Primary Data Sources - What, Where, Why and How
•  Secondary Data Sources - What, Where, Why and How
•  Post Market Research - How to Present a Formal Business Plan
•  Using Linear Programming to Minimize Risk & Develop Optimal Portfolio Mix - A Case Study (A)
•  Using Linear Programming to Create Media Selection - A Case Study (B)
•  Using Linear Programming Reports to Answer Forward Looking Questions - A Case Study (C)
•  The Ugly Truth of Statistics - Fallacies, Dangers, and Unethical Behavior
•  Case Study on Saving Beyond Price Negotiations - Inco Terms
•  Case Study on Chep (Brambles) Market Research in Logistics to Create Efficiencies
•  Case Study on WestPac Banking Corporation Using Market Research to Create Financial Packages
•  Case Study on L'Oréal Universalization & Market Research Design
•  Case Study on BASF - Using Internal and External Research
•  Case Study on Telstra Corporation Ltd and how they use Market Research to improve Customer    Satisfaction
•  Case Study on How British American Tobacco Uses Market Research for Advertisements & Packaging
•  Case Study on How Rio Tinto Uses Market Research for Strategic Decisions
•  Case Study on How GlaxoSmithKline uses Market Research for Product Strategy
•  Case Study on How Whirlpool uses Market Research to Develop a Market Strategy
•  Case Study on how Accenture does Global Automated Data Collection & Research
•  Defining New Ways to Use Market Data with Machine Learning - Management Doisser
•  The New Era of Doing Things Differently in Market Research
•  Case Study on How Google Uses Research Data with Machine Learning
•  Practice Test-1
•  Practice Test-2
•  Exam

  What is the course duration?

It is 160 hours totally. You may complete all the modules as per your convenience and once you are well prepared you can take up the exam at The User ID and Password will be valid for 1 year from time of enrollment. Please note 160 hours is just an indication of effort in terms of hours to view all the 138 modules, Library and sample test papers. If you spare 2 hours a day, all the modules can be completed within 80 days (160 hrs/2 hrs = 80 days). That is approximately 3 months.

On an average, most members complete CRP Exam within 4 to 6 months depending on the hours spent per day. The modules can be viewed any number of times without restriction and access will continue to be valid for 1 year even if a member completes the Exam in the fourth month. The online exam is conducted on 14th and 28th every month. Members are expected to complete the online exam within the 1 year time frame.

  What is the course fee?

It is US $700 or EUR 595 or CAD $935 or INR 35,000 (Includes Online Exam)

  What is the minimum score to pass the exam?

A minimum score of 60% is required to pass the exam and be eligible for certification.

  I did not pass the exam on my first attempt. Is there a second attempt?

Yes. If you have not passed the exam in the first attempt, you are permitted to take up the exam again.

  How many re-attempts are allowed?

There are no limits to the number of attempts one can take. The first two attempts are free of cost. However from the third attempt onward there is an exam fee of USD 50 for each attempt thereafter. Please note 90% of our members pass the exam in the very first attempt. With good preparation and by utilizing the practice tests available on the training portal, one can definitely pass the exam with ease in the first attempt.

  I did not pass even the second attempt. What should I do now?

You will have to view all the modules again (Free) and take the exam as a third attempt. However USD 50 will be charged for this re-exam.

  What is the question pattern in the exam?

   There will be totally 169 questions with multiple choice answers.

  What is the time duration for the exam?

    2 hours

  When will I know the results? How will I know what is my score in the exam?

Your score will be displayed immediately after you submit answers to all the questions.

  When and Where will I take up the exam?

The online exam is conducted on 14th and 28th of every month. You need to register in advance and inform your preferred date by e-mailing a request to Once you choose the date, your account will be configured for the exam and an e-mail confirmation will be sent to you. On the day of the exam, you need to login with your User ID and Password at to take up the exam. The exam can be taken online from your home/office or at any of our Authorized Training Center as well. Please note that you may login anytime of the day to take up the exam.

  I have scored 60% and passed the exam. When will I receive the certificate?

The certificate will be mailed by express delivery via FedEx or DHL to the address provided during the time of registration. For residents in USA, Canada, UK, Cameroon and India, the Certificate will reach you within 10 business days. For residents in other countries, it will take 15 business days to reach your address. In case there is any change in the address, please write to clearly mentioning your membership id number and user name.

  Do you offer placement services to certified members?

Yes. We do. Please click here to view the partial list of members who have been placed after becoming certified. Most of the times, many MNCs usually contact us in order to recruit people with CRP certification and during those times we share the CVs of our members with these companies.

   Do you guarantee a job after I pass the exam?

The CRP Certification is widely recognized by the Research industry & most of the Experienced Analysts or Team Leaders are able to get in to Managerial positions in companies because of the Professional certification. The starting salary of an individual with a CRP certification in USA is $120,000 to $150,000 per annum. The starting salary of an individual with a CRP certification in Canada is CAD $115,000 to CAD $130,000 per annum. Whereas the starting salary in Europe is in the range of EUR 100,000 per annum to EUR 120,000 per annum. The starting salary of an individual with a CRP certification in India is Rs.8 lakhs/year – Rs.15 lakhs/year. We do not guarantee a job. However we do provide the latest job openings. Please click here to view the latest job openings.

  Are there any opportunities abroad in the Research Industry?

Yes there are lots of opportunities to find a job abroad in the Research Industry especially in US, UK and Middle East as there are lots of Research companies and there is a huge demand for CRP in these regions

  Do you offer Interview Guarantee?

We do not guarantee Interviews. However we do share the CVs of our members when employers approach us for recruitment. We also bring you the latest jobs available in 24 countries that can be accessed at the Job Openings section in the menu panel. Please click here to view the latest job openings.