The concept Omnichannel has recently emerged, stressing not only the mere presence of an organization across all platforms, but with an emphasis on cross-channel efficiency and competence, putting together whole companies and constantly customizing the shopping experiences of consumers across the channel.

Traditionally, through the convergence of supply chains, omnichannel practices have concentrated on using several discreet, different channels for a better consumer shopping experience. This animated video provides a simple explanation on what is meant by Omni Channel Logistics.