There are several different ways in which you can perform market research and gather consumer information, but you don’t have to restrict yourself to only one type of research. Surveys, interviews, focus groups, and consumer observation include four common forms of market research techniques. And all of these can be done by means of efficient tools available in the market today. In this video, we bring to you the top 8 market research survey tools and form builders.

In this video Ms.Emily delves deep in to why it is crucial to have clarity in the scope of requirements before starting a market research project and the usual mistakes that companies do during the course of data collection and analysis.

Social Media has developed in to a platform which companies cannot avoid if they want to make their presence known. Not only does it provide multiple options to advertise but it also offers tremendous amount of scope for Market Research. Data collection and understanding consumer behavior, their preferences is very much possible to achieve through social media market research. In this video, let us see what are the ways and methods on how social media can be used in Market Research.