Tag Archives: Certified Research Analyst

Top 8 Market Research Survey Tools and Form Builders

812 views January 05, 2021   IIPMR Team   No comments
Top 8 Market Research Survey Tools and Form Builders

There are several different ways in which you can perform market research and gather consumer information, but you don’t have to restrict yourself to only one type of research. Surveys, interviews, focus groups, and consumer observation include four common forms of market research techniques. And all of these can be done by means of efficient tools available in the market today. In this video, we bring to you the top 8 market research survey tools and form builders.

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Top 5 Market Research Trends

886 views January 05, 2021   IIPMR Team   No comments
Certified Research Professional (CRP) IIPMR

Market research is an efficient tool to help the planning of your company. It is about gathering data that provides an insight into the thinking, purchasing patterns, and location of your customers. Furthermore, market analysis will also help you monitor market dynamics and keep an eye on what your competition is doing. In this video, let us take a look at the top 5 market research trends.

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Look At What Matters Before Doing Research

829 views January 05, 2021   IIPMR Team   No comments
IIPMR Market Research

In this video Ms.Emily delves deep in to why it is crucial to have clarity in the scope of requirements before starting a market research project and the usual mistakes that companies do during the course of data collection and analysis.

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How can Social Media be used in Market Research

859 views January 05, 2021   IIPMR Team   No comments
How can Social Media be used in Market Research

Social Media has developed in to a platform which companies cannot avoid if they want to make their presence known. Not only does it provide multiple options to advertise but it also offers tremendous amount of scope for Market Research. Data collection and understanding consumer behavior, their preferences is very much possible to achieve through social media market research. In this video, let us see what are the ways and methods on how social media can be used in Market Research.

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5 Reasons why Certified Research Analysts and Certified Supply Chain Associates are in huge demand

12,735 views March 22, 2012   Written by Sunil Ashwin Roy   No comments
IIPMR

Did you know that the Supply Chain Industry is expected to grow manifold and overtake the IT industry across the world? The Global Supply Chain Industry is worth close to $1 Trillion as of 2011 and is estimated to grow at a rate of 4-7% per year according to Industry Analysts.

 

1.   Dependability

Be it Chemicals, Pharmaceuticals, Manufacturing, FMCG, Advertising, Media, IT, Services and any other industry, one cannot run their operations without the effective use of Supply Chain.

2.  Criticality

The Supply Chain department in any company plays a significant role in not only procuring the products and services required by the company but also optimizing all the other functions in the company such as HR, Finance, Operations, Logistics, Warehousing and Distribution. Gone are the days when Procurement used to be a blue collar job. Today, Procurement is not only a highly strategic work profile but also one of the most coveted jobs in the market. This is attributed to the significant cost savings that the Procurement department achieves not only in the buying of raw materials, products and services for the company but also in other departments by integrating the best practices through means of Research and creating appropriate strategies. This segment is called Strategic Sourcing.

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